Wavin has set itself a clear ambition to make a difference and to support the UN’s 17 Sustainable Development Goals (SDGs). To start this journey, Wavin engaged Kunde & Co to assist in defining the organisation’s strategic purpose framework and the tangible actions required to support some of the UN’s 17 SDGs. The first stage of the task centred on defining a strategy capable of boosting business while also having a global impact on society. This helped create four strategic purpose pillars with supporting proof points: safe and efficient water supply, better sanitation and hygiene, climate-resilient cities and better building performance.
Wavin introduced these four pillars, which outline the company’s new purpose, to all global senior management officials at the organisation’s 2020 Executive Meeting in Amsterdam. Here, everyone was asked to distribute the new messaging to their respective teams. Additionally, at the Executive Meeting, an internal campaign called ‘Speak Up’ was unveiled that focused on the understanding that Wavin was already on its way to building healthier and more sustainable cities.
Here, everybody also received a booklet that aimed to help employees act as ambassadors when dealing with external stakeholders, which explained the new concept and described Wavin’s purpose, new business strategy and strategic goals.
Today, these four strategic pillars offer guidance to Wavin’s 10,000+employees based in more than 30 countries.
Wavin introduced these four pillars, which outline the company’s new purpose, to all global senior management officials at the organisation’s 2020 Executive Meeting in Amsterdam. Here, everyone was asked to distribute the new messaging to their respective teams. Additionally, at the Executive Meeting, an internal campaign called ‘Speak Up’ was unveiled that focused on the understanding that Wavin was already on its way to building healthier and more sustainable cities.
Here, everybody also received a booklet that aimed to help employees act as ambassadors when dealing with external stakeholders, which explained the new concept and described Wavin’s purpose, new business strategy and strategic goals.
Kunde & Co has been instrumental for us in creating our new purpose movement - framing the concept and activating our internal and external communications. This has created impressive traction among our employees and external stakeholders. All in all, a top job from Kunde & Go!”Frans-fan van Rongen, Global VP Marketing & Branding, Wavin
The second film is seen from the perspective of a landscape architect walking around a city. He reflects on some of the solutions we need to implement today for future generations to succeed – highlighting why every decision counts. This film aired in November 2021 and has, like the first film, been used in presentations, press releases and social media platforms, gathering acclaim.
With a new purpose inspired by and connected to the UN’s Sustainable Development Goals (SDGs), Wavin can better explain how it plays an active role in helping cities tackle building and infrastructure challenges
